AQUARELLE group is one of the major players in online flower distribution in France, with presence in Spain, Switzerland, Belgium, Germany and the United States.

Through to centralized warehouses AQUARELLE is able to deliver the same day in the Paris region, in Madrid and Manhattan and the day after in Europe and the US, while maintaining a high level of service. AQUARELLE is the only online player to send a picture of the flowers before and after delivery.

AQUARELLE’s wholly owned network 123FLEURS targets funeral and ceremony flowers.

ARTS ET BIENS invested in 1999 and 2000 in growth capital rounds to finance the development of the online distribution business.

“A long-term investor as evidenced by its history, ARTS ET BIENS also knows how to be a pioneer to assess new markets, decide and act quickly. In 1999, they were the first to join the start-up AQUARELLE, which was then only a boutique of florists, certainly ambitious and innovative, but still tiny, with the aim of challenging a century-old company established worldwide” Henri de Maublanc – Chairman

Key figures

Founded in 1987
Sales: €36m in 2019
Annual growth rate: +4%
Headcount: 115
Warehouses: 2.000 m² in France; 300 m² in Spain; 200 m² in NYC.